It was the skateboard kick seen around the world.
That shocking video of a dad knocking his 6-year-old son off the top of a skateboard ramp in an apparent attempt to help him overcome his fears.
As a result, kicking his son down a skateboard ramp “was my poor attempt at trying to help him overcome his fear,” Marcus Crossland from Jacksonville, Fla. told NBC’s Kerry Sanders on the TODAY show. “It was a bonehead decision.”
That video posted on Instagram three weeks ago showed Crossland pushing his son Dino down a 13-foot ramp at a Ft. Lauderdale, Fla. skate park.
“It was an effort to help him, but it didn’t come out that way,” Crossland told NBC. “I’m sorry that I made that decision to use that tactic as opposed to another. I’m sorry for the outcome. Because of a decision I made, my wife and my children and everybody has got to deal with it.”
His wife says she was upset when she saw what he did to their son. But she says he’s a good dad who made one bad decision.
“You can be the most amazing, kind-hearted, giving person in the world — all it takes is that two seconds and people will hate you.”
Crossland says he lost his job as a result of the incident. And the backlash has been so overwhelming, the family is moving to start over.
“We are living in different times,” says Glenn Selig, founder of The Publicity Agency, a crisis management expert, says. “Your reputation can change overnight, especially with social media and especially when it appears as though you did something bad to a child.”
Selig is also publisher of Daddyhood.net.
“Crossland and his wife did themselves a service with the interviews they did,” says Selig. “Unfortunately for them they waited WAY too long to do it. You can’t wait weeks to apologize. By then the damage has been done.”