If people can’t find you or your website online, you don’t get any clicks or sales.
So you need to think content. It’s all about content.
You can generate content and syndicate content through press release “articles” on PR NewsChannel for example.
These articles should be newsy. And the content should be produced with Search Engine Optimization in mind because that is what will boost your chances of getting found.
So, from PR NewsChannel, here are four simple steps to follow:
IDENTIFY YOUR AUDIENCE – STEP 1.
Who is your audience and what do they want
If you want people to read it and share it on social media, you need to find out what they want and then deliver. You may want to do a survey or monitor what’s being talked about in your industry online and on social media.
Be accurate:You can’t just make up stuff. Make sure the content you are producing is researched and documented. It should be sourced.
WRITING LIKE YOU TALK – STEP 2.
Don’t write like you’ve just walked out of a college course. It should be researched but conversational. Wonky is out! Keep your audience in mind when you are writing. Understand your audience.
SEARCH ENGINE OPTIMIZATION – STEP 3.
Besides your human audience, you’ve got an electronic audience. That audience is the search engines. Search engines like things certain ways. Just like we humans benefit from messages being repeated, so do search engines. But in the case of search engines, they thrive on it. So identify the key word phrase that people are searching for, then repeat that key word phrase in your press release article.
INCLUDE LINKS – STEP 4.
Make this press release article a resource. Include links to relevant websites. What’s cool about this step is that both humans and search engines love that.
The four steps above will make your content readable for both humans and search engines and worthy of sharing by those who find it. And that together makes a great recipe for success.
So what are you waiting for?
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