Survey: Dads often forgotten on Father’s Day

And get this: More money is spent on Mother’s Day than Father’s Day

By Kirsten Muench
Posted on Jun 3, 2014 - 3:28pm

AUSTIN, Texas (  

frustrated dadIf you are feeling a bit like Rodney Dangerfield when it comes to parenting (you ‘get no respect’ for those of you too young), there may be good reason.

A study conducted by RetailMeNot and The Omnibus Company shows more people buy Mother’s Day gifts for mom than Father’s Day gifts for dad (86% vs. 77%).

Not only that, but nearly half of consumers surveyed say they drop more dough on Mother’s Day than Father’s Day.

And the news doesn’t get better: 11% of those surveyed admitted having forgotten to wish their dad a Happy Father’s Day in the past and another 20% think it’s okay to wish dad a Happy Father’s Day via text or email!

So, in general, what do dads like us want?

It seems that technology is generally a safe bet when making a purchase for dad.  In fact, over half of the consumers surveyed say their dad is interested in some type of technology product.

Apparently an apple a day keeps an unhappy dad away. Apple is top tech brand consumers think dad would most want. The company beat out Windows, Android and budget-friendly brands like Insignia and Samsung.

[Spoiler alert] Few dads hope to receive home improvement products (3%), video game systems or games (3%) or sports lessons (1%) this year.

According to the survey, the things at the top of dads’ Father’s Day wish lists this year are: Gift cards (17%) and quality time spent with family (17%).

We realize we may be preaching to the choir here. But maybe there’s a simple answer: maybe people should just give dad the best of both worlds and buy a restaurant or movie gift card and then take us out so we can spend it together.

Maybe the numbers will improve next year!

My name is Kirsten Muench and on top of being a contributing Daddyhood blogger am a complete and total Daddy’s Girl. I currently attend the University of Florida and am going into my senior year. When I’m home for the summer or come home to visit for a long weekend, my hobbies consist of dragging my dad out to dinner, the mall and various theme parks around Florida.