A study conducted by RetailMeNot and The Omnibus Company shows more people buy Mother’s Day gifts for mom than Father’s Day gifts for dad (86% vs. 77%).
Not only that, but nearly half of consumers surveyed say they drop more dough on Mother’s Day than Father’s Day.
And the news doesn’t get better: 11% of those surveyed admitted having forgotten to wish their dad a Happy Father’s Day in the past and another 20% think it’s okay to wish dad a Happy Father’s Day via text or email!
So, in general, what do dads like us want?
It seems that technology is generally a safe bet when making a purchase for dad. In fact, over half of the consumers surveyed say their dad is interested in some type of technology product.
Apparently an apple a day keeps an unhappy dad away. Apple is top tech brand consumers think dad would most want. The company beat out Windows, Android and budget-friendly brands like Insignia and Samsung.
[Spoiler alert] Few dads hope to receive home improvement products (3%), video game systems or games (3%) or sports lessons (1%) this year.
According to the survey, the things at the top of dads’ Father’s Day wish lists this year are: Gift cards (17%) and quality time spent with family (17%).
We realize we may be preaching to the choir here. But maybe there’s a simple answer: maybe people should just give dad the best of both worlds and buy a restaurant or movie gift card and then take us out so we can spend it together.
Maybe the numbers will improve next year!