But WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives.
WWE is joining the U.S. Department of Health and Human Services‘ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
This month, the Ad Council will distribute the television, radio, print, outdoor and Web public service ads to media outlets nationwide. Which means we’ll start seeing them soon.
“WWE is honored to be a part of the Ad Council Fatherhood campaign and the mission to inspire and support men in their commitment to responsible fatherhood,” said Vince McMahon, WWE Chairman & CEO. “Even the busiest of dads can do the simplest of things to have a positive impact on their children.”
WWE donated time, talent and resources for the campaign which uses humor and features WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns experiencing poignant moments with their actual children in an effort to inspire a nationwide commitment to fatherhood.
The campaign communicates to fathers that their presence is essential to their children’s well-being and emphasizes that “the smallest moments can have the biggest impact on a child’s life.”
A majority of dads in the U.S., seven out of 10, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council.