Perhaps you’ve considered buying Twitter followers to help reach your target market on social media.
Unless you’re a big name celebrity or a top brand, gaining followers takes time and work. You don’t become a social influencer overnight.
Yet there are tons of companies that have popped up on the Internet promising instant or quick results. A Google search for “buying Twitter followers” turned up 40,800,000 results!
The followers you get for a fee are usually fake or inactive. And that, of course, doesn’t move the ball when it comes to a social media strategy that requires engagement.
But one company caught our eye in this world of buying Twitter followers. It’s called “ViralTactic,” a service that brags about helping you gain real Twitter followers using a concept called crowd marketing.
“ViralTactic is a unique full service social media marketing company offering a range of results-driven services and superb customer support,” the website says. “ViralTactic is popular for its exclusive Crowd Marketing™ service and platform, offering a true means of going viral.”
The website explains what it does: “We use our professional experience, established partnerships and proven strategies to help bring our clients’ social presence and business unparalleled levels of success through Crowd Marketing.”
It touts “Real Marketing. Real Results. 100% Satisfaction Guarantee” at a price that starts at just $97.
Could this really work? Could ViralTactic do what social media companies charge many hundreds, if not thousands of dollars, to make happen?
Daddyhood decided to put ViralTactic to test.
Buying Twitter Followers: The Test Begins
Using @daddyhoodrocks (Daddyhood’s Twitter) we signed up, submitted our credit card information, and paid $97 dollars for the minimum “50K Social Reach” campaign.
Within one day, we received an email telling us that our order was approved.
“Looks like your content is pretty cool. Enough qualified influencers have accepted our invitation to promote you, so we’re going to get started with your campaign,” the email said.
So far so good!
About two weeks later we received another email saying the campaign was underway.
Over the next few days, these Twitter accounts Tweeted about @daddyhoodrocks.
— al eddy (@al_eddy) June 26, 2014
— Tony Moreira (@tmoreira) June 25, 2014
You see mommy magazine’s and twitter accounts by the handful, it is great to finally have something for dads! Follow @DaddyHoodRocks
— John Lowery (@HomebizTrainer) June 24, 2014
Buying Twitter Followers: The Results
The campaign lasted 6 days, from 6/24/2014 – 6/30/2014.
According to Viral Tactic, there were a total of six tweets.
The result: 18 new followers to @daddyhoodrocks, an average of 3 followers a day.
The official stats according to an email we received from the company:
Influencers Joined: 6
Total Sponsored Tweets: 6
Total Retweets: 3
Total Favorites: 7
Buying Twitter Followers: Anaysis
When you break down the numbers, the most optimistic way to look at it is we paid $5.38 per follower.
The most pessimistic: ViralTactic had no impact. You see @daddyhoodrocks was already receiving an average of three new followers a day (18 followers in 6 days) even before Viral Tactic got involved. This campaign may have had no impact at all!
Experts say that it takes more than just 6 tweets to see results, even if it is tweets from a variety of social influencers.
“It’s about strategic repetition,” says Nathan Legg, who handles social media for Selig Multimedia, Inc. companies (which owns Daddyhood). “Random tweets don’t lead to action even on an account with thousands of followers. Twitter streams are dynamic and changing constantly. Six tweets even on separate accounts is not a strategy in my opinion and rarely, if ever, leads to success.”
Remember the company on its homepage touts “Real Marketing. Real Results. 100% Satisfaction Guarantee.”
So we emailed ViralTactic, saying we were dissatisfied, and asked for a refund.
The company, despite its “100% Satisfaction Guarantee” turned us down.
“Our services… were delivered as promise[d], and we cannot issue a refund once services have been rendered.”
How is it possible to be satisfied or dissatisfied before any work is performed?
That would also appear to be false advertising.
We have since contacted the credit card company to dispute the charge.
We’ll keep you posted!