Former CEFC boss Oliver Yates joins Energy Insiders to talk about the lessons he learned from his recent Kooyong campaign and why the renewables sector needs to get its messaging right.
Yates says that while the industry might know that benefits and cost advantages of renewables, many in the public believe that clean coal is a thing, and that even nuclear might be a good idea. The renewables sector is just not getting its message through.
Yates says more effort is needed. The mainstream media is partly to blame, but the renewables industry needs to lift its messaging game. In the meantime, investments will continue, but without a clear policy it risks being haphazard and more expensive than it needs to be.
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