PSG will face Liverpool sporting new 'Jordan' kit… but why?

Paris Saint-Germain will wear their stunning new kit in collaboration with Jordan for the very first time on Tuesday night when they face Liverpool in the Champions League.
The kit has been specially made to wear in Europe and features the iconic logo of basketball legend Michael Jordan leaping for a dunk in place of the usual Nike tick. 
The new black and white strips were unveiled last week, but why are Neymar, Kylian Mbappe and Co sporting the NBA star's emblem?

Why are PSG wearing Jordan kits?
The special edition kits have been produced due to a new business deal between the Jordan Brand and Paris Saint-Germain football club. 
Paris has been home to a Jordan only store - Jordan Bastille - since 2016, with the shop proving hugely successful with Parisians.
A love for Michael Jordan and basketball in the French capital stems back to 1985, when the former Chicago Bulls legend came to visit.
The brand has moved beyond just basketball and represents a culture and way of life in France, and so it is fitting that the brand's first branch into football is with PSG.
Michael Jordan said: ' The Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit.'

When will PSG wear the special edition kits?
The Jordan kits will be used as the club's third and fourth kits for the season and are expected to be worn mainly in the Champions League. 
The kits' big debut will come under the floodlights at Anfield on Tuesday night as PSG look to overcome last season's runners-up.
With Napoli and Red Star Belgrade in their group, the kit also looks likely to be used in Italy, Serbia and subsequent rounds. 

What are the details of the deal?
The Jordan Brand is a subsidary of Nike, who have been PSG's main partner since 1989. Their current deal runs until 2022 but it looks likely their long-term relationship will continue to at least 2027.
Their current deal is worth an estimated £17.5million per season, but PSG want to utilise Jordan to increase revenue through merchandising and licensing while maintaining their partnership with Nike.
And with the early signs suggesting the club's new gear is exceptionally popular, it looks to have been a shrewd business move.

What else is in the collection? 
Amazingly, there will be over 90 different items on sale by the end of the season.
These range from kit replicas, to training gear and leisure wear, some of which the likes of Neymar and Mbappe have been sporting away from the pitch already.
The PSG players could be seen in their Jordan x PSG hats and hoodies as they took to the Anfield pitch on Monday evening, as well as while travelling to the UK.

How did the Jordan brand come to be?
Michael Jordan signed a deal with Nike to produce his shoes back in 1984 and they made the basketball trainers exclusively for him, which would then go on sale to the public.
Initially a single new pair were produced every year under the sub-brand 'Air Jordan', which eventually evolved into producing other athletic and leisure wear.
Although Nike own the company, Jordan has a share of the company's equity and is thought to pocket around £75m a year from the deal still.
However, the brand are now trying to move away from the basketball and hip-hop scene and step out of Jordan's shadow.
The deal with PSG is an example of their attempts to become a wider sporting brand, with an increased focus on the European market.

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