What's a company to do when it's selling a truck with a ten-year old design alongside a brand new one? Give it as many special editions as possible, of course.
Earlier this year, we saw Ram bring out a Warlock package for the Ram 1500 Classic.
Today, it introduced a Sub Zero package. In the middle of summer, no less.
Offered on ST, Tradesman and Express models, the Sub Zero trim adds heat to the front split bench seat and steering wheel, a remote start for those cold mornings, and a 10-way power driver's chair. Other goodies include the 5-inch Uconnect with satellite radio and an overhead console.
'The new 'Sub Zero' package was designed by Canadians for Canadians,' said Reid Bigland, President and CEO of FCA Canada before getting back to the business of bringing a lawsuit against his own company
'We created an exclusive package with affordable, all-weather comfort and conveniences to complement the award-winning capability and features of our Ram 1500 Classic, helping our Ram customers better conquer tough Canadian winters from coast-to-coast.'
Through to the end of May, sales of Ram pickups have fallen off by six percent compared to the same time last year, down to 37,152 units sold. Across all its brands, FCA Canada is down by about 14 per cent so far this year, not having yet cracked the 100,000-unit barrier. It had done so at this point in 2018.
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Ram pickup trucks, by the way, are head-and-shoulders above the other products in FCA's portfolio in terms of sales, with the next-best-selling vehicle being the Caravan, at 13,199 units sold.
In fact, Ram pickups outsold the entire Jeep brand in this country by a wide margin. Having two half-ton pickups at different price points surely helps.
This all-weather goodness, which the cynical amongst us will say is simply a way to use up remaining Ram 1500 Classic parts they keep finding in FCA warehouses, will add $1,495 to the window sticker. It's offered on Quad or Crew Cab 4×4 Ram 1500 Classic models with all engine configurations and is available now.