U.S. auction company Barrett-Jackson has just moved a
1997 Toyota Supra Anniversary Edition
for a whopping US$176,000. Yes, that's the proper number of zeroes. I double-checked.
The Mk IV Supra is one of 376 Supras made by Toyota
in 1997. It's got a targa roof and special Anniversary Edition badging, both of which look great on the black-on-black coupe.
But it's also got an aftermarket exhaust and lowering springs, plus 70,000 miles (112,654 km) on the engine. So why the massive price tag?
According to the insurance experts at Hagerty
, this is indeed a special price for a less-special car, but it may be indicative of a developing trend.
'This [$176,000] price is an outlier, but time will tell if this is indicating a continuing hot market or just Barrett-Jackson's ability to bring big money for average cars,' said Hagerty valuation expert Greg Ingold.
And Barrett-Jackson does seem to have a knack for moving Supras for dizzying prices. The auction house managed to sell
the first 2020 Toyota Supra for US$2.1 million
at a charity event earlier this year.
They're not the only ones to have moved, or attempted to move, the new-classic Toyotas for ambitious prices. As Hagerty points out, RM Sotheby's managed to auction a twin-turbo 1994 Supra for US$173,000
Then there was this red 1994 Supra that was purchased for $121,000 from Bring a Trailer before being
relisted by a Chicago dealership for US$500,000
The evidence of The Golden Age of the Supra is piling up. We'll be keeping our eyes out for more of the popular Toyotas crossing auction blocks in the near future.