Young prove diamonds never lose that sparkle

Jewellery lovers aged under 40 are the biggest buyers of diamonds, according to the world's top seller of the gems.
They accounted for two-thirds of global diamond jewellery sales in 2017, De Beers' annual report into the industry shows.
That means they spent more than £40billion on diamonds, out of a total of £62bn.
De Beers said that people aged between 21 and 39 formed 60 per cent of diamond jewellery demand in the US last year, with those aged between 18 and 20 buying 5 per cent of all diamonds sold there.
De Beers' diamonds helped create the tradition of the flashy engagement ring with its A Diamond Is Forever advertising campaign in the 1940s.
Last night the firm said: 'Romantic love remains the key driver globally for sales. 
The bridal market continues to be of central importance, representing around 27 per cent of diamond jewellery demand in the main diamond consuming countries.
Mining companies are facing a growing threat from firms that make cheaper lab-grown diamonds. 
De Beers is now launching its own version, called Lightbox. 
De Beers said young buyers are concerned about social causes, and companies need to be better at getting across the positive impact of their industries.
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